|Art by Alex Maclean|
Above an inspired portrait of Moore by acclaimed British director and designer Alex Maclean.
“Everybody talks about storytelling these days. Brands have stories and people need to know them, but to what end? Too often the audience is expected to be passive recipients of your latest viral. I’m interested in the lightbulb moment, when something in that narrative clicks. When the audience is inspired or empowered with knowledge or motivation to do something worthwhile. Stories can change behaviour as well as entertain. Alan Moore has been a favourite of mine since I was a teenager, captivated by his visual storytelling.” - Alex Maclean